This new approach to color profiles is one of the features that sets Fujifilm cameras apart from the competition. As a result, Fuji color profiles are more nuanced and subtle than those made by the other manufacturers. They are listed below:įujifilm’s approach is interesting because they have named their profiles after genuine film types. I’m using the term color profile deliberately because every manufacturer has a different name for it. Then manufacturers started adding color profiles to their cameras. You could adjust parameters like contrast and saturation if you knew where to find the menu option, but there was no easy or straightforward way of doing so. When digital cameras first became available, all photos looked the same when it came to color. A portrait photographer, on the other hand, might use a film like Kodak Portra to create portraits with softer, more subtle colors. A landscape photographer might use Fujifilm Velvia, a slide film that produced high contrast, deeply saturated images perfect for landscape photography. Why do cameras have color profiles?īack before digital photography, when everybody used film, it was common practice to select a film that suited the subject being photographed. This photo was taken with the Canon Portrait Picture Style color profile which is ideal for portraits.
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